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As a seasoned designer with over a decade of experience across various domains, I firmly believe that exceptional products and services can only be crafted and launched through a dedicated effort to truly understand not only the needs of our end-users, but also their behavior, the market, internal users, and the business as a whole.


Additionally, I believe that a product or service is never truly finished, but rather it should continuously evolve with changing times and user feedback. The pursuit of perfection must always be contextual. 

If you're curious to learn more about my ideas and design philosophy, please check out my blog.

Work Experience

Subsidiary of Tower360 GmbH

Lead - Program Management & Product Design (UX)

Sep 2019 - Present

Tower360 is an integrated asset and portfolio management platform for the Commercial Real Estate Industry. It enables stakeholders to manage their letting pipeline, enhance asset performance, improve productivity, reduce vacancy and win more clients. In this role

  • Have been working closely with senior leadership to contribute to the product vision and strategy

  • Designed several modules of cloud-based scalable enterprise applications by solving business/user problems from scratch

  • Created POCs and production designs for several digital products for commercial real estate management from scratch including a 3d stacking plan, contract generator, workflow builder, and data platform

  • Created and currently managing the design system for the web application suite

KoRay The Design Thing LLP

Lead Product Designer (UX) | Co-Founder

Feb 2017 - Dec 2019

Cofounded The Design Thing to provide quality user-centric design solutions to companies facing challenges in solving problems internally. Clients include award-winning startups like Tower 360 GmbH, numberz, Global brands like Decathlon, and Indian brands like Medi Assist (MediBuddy). In this role 

  • Have successfully consulted and delivered digital UX/UI design projects for commercial real estate, fin-tech, sports retail, medical and wellness domains

  • Have led and managed a small team of UX designers & UI Developers

  • Managed company operations and day-to-day activities

  • Conducted discovery workshops with stakeholders and designed several digital products for mobile (iOS & Android) and web

General Motors Technical Centre India

Senior Digital Sculptor - Creative Design

Oct 2016 - May 2017

Worked in close collaboration with GM North America design studio for Cadillac and GMC brands. In this role 

  • Designed and digitally sculpted seats and crafted 3D design proposals using tools like Autodesk Alias & Maya

  • Made sure to enhance the physical UX of the individual users sitting in these seats

  • Proactively collaborated with the engineering team to bring clarity to a complex project and aligned the team to prepare for various key design and production releases

  • Worked closely with clay sculptors to make sure that the physical output and surface quality of the seats are the same as the digital ones

  • Ensured that all the regulatory, ergonomic, aesthetic, and engineering requirements are met in the final sculpted product before releasing it to the engineering team for manufacturing/prototyping.

Digital Sculptor - Creative Design

Sep 2014 - Sep 2016

Working in collaboration with GM Europe, was responsible for designing and digitally sculpting various components for GM brand vehicles (Opel, Vauxhall & Buick) using Autodesk Alias. Especially the interior trims of the vehicle to enhance the visual and comfort experience of the passengers/driver. 

Designer & Deputy Manager Design - Styling Studio

Aug 2012 - Aug 2014

Ashok Leyland Technical Centre

Joined one of the largest Indian Commercial Vehicle (CV) manufacturers soon after finishing design school. Where I designed and managed several vehicle design and styling projects. In this role

  • Worked on physical Interface and design of truck dashboard including restyling of the existing dashboard to reduce component cost while enhancing driver and cabin experience.

  • Presented to the top management of Ashok Leyland and Hinduja automotive under the guidance of the design studio head

  • Designed various CVs,  Defence vehicles, and their components

  • Managed Ashok Leyland Stile ( Nissan Evalia) customization project from scratch to execution under the Ashok Leyland - Nissan JV

Cloud Infrastructure and Services

- Earlier IMS

Designer & Deputy Manager Design - Styling Studio

Jun 2007 - Jul 2008

Worked for a key account at Infosys. Being at the client location, was responsible for software deployment, change management, and a certain amount of automation for hassle-free deployment of Microsoft enterprise applications.


M.Des , Mobility & Vehicle Design

2010 - 2012

from IDC, IIT Bombay


PG Cert , Automotive Product Design

2009 - 2010

from M S Ramaiah School of Advanced Studies (MSRSAS), Bangalore


B.E , Mechanical Engineering

2003 - 2007

from Malnad college of Engineering, Hassan


Physics, Chemistry, Mathematics & Biology

2001 - 2003

11th & 12th | PUC from Government Science College Hassan



1991 - 2001

1st to 10th grade from Kendriya Vidyalaya Hassan

Personal Projects

These design and development projects were created as hobby projects to learn new skills and create websites related to topics that I am very passionate about. They might not have given me any business or monetary benefits as they are half-baked projects but certainly have enriched my knowledge. WordPress implementation from scratch, basics of webserver management, designing/developing WordPress websites using base themes, and no code editors like elementor plugins are a few of the things which I mastered during this journey.

To provide details of the Brands around the globe from different sectors of the industry. An attempt to constantly research and collect data on the dynamic market of the 21st century to understand the brands.

mobilepttrns is a collection of mobile app design patterns, resources and inspiration for iOS & android

Website and Blog on luxury travel info to redefine the way one travels. Trying to help people travel in style and peace with a proper plan.

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