As a seasoned designer with over a decade of experience across various domains, I firmly believe that exceptional products and services can only be crafted and launched through a dedicated effort to truly understand not only the needs of our end-users, but also their behavior, the market, internal users, and the business as a whole.
Additionally, I believe that a product or service is never truly finished, but rather it should continuously evolve with changing times and user feedback. The pursuit of perfection must always be contextual.
If you're curious to learn more about my ideas and design philosophy, please check out my blog.
Subsidiary of Tower360 GmbH
Lead - Program Management & Product Design (UX)
Sep 2019 - Present
Tower360 is an integrated asset and portfolio management platform for the Commercial Real Estate Industry. It enables stakeholders to manage their letting pipeline, enhance asset performance, improve productivity, reduce vacancy and win more clients. In this role
Have been working closely with senior leadership to contribute to the product vision and strategy
Designed several modules of cloud-based scalable enterprise applications by solving business/user problems from scratch
Created POCs and production designs for several digital products for commercial real estate management from scratch including a 3d stacking plan, contract generator, workflow builder, and data platform
Created and currently managing the design system for the web application suite
KoRay The Design Thing LLP
Lead Product Designer (UX) | Co-Founder
Feb 2017 - Dec 2019
Cofounded The Design Thing to provide quality user-centric design solutions to companies facing challenges in solving problems internally. Clients include award-winning startups like Tower 360 GmbH, numberz, Global brands like Decathlon, and Indian brands like Medi Assist (MediBuddy). In this role
Have successfully consulted and delivered digital UX/UI design projects for commercial real estate, fin-tech, sports retail, medical and wellness domains
Have led and managed a small team of UX designers & UI Developers
Managed company operations and day-to-day activities
Conducted discovery workshops with stakeholders and designed several digital products for mobile (iOS & Android) and web
General Motors Technical Centre India
Senior Digital Sculptor - Creative Design
Oct 2016 - May 2017
Worked in close collaboration with GM North America design studio for Cadillac and GMC brands. In this role
Designed and digitally sculpted seats and crafted 3D design proposals using tools like Autodesk Alias & Maya
Made sure to enhance the physical UX of the individual users sitting in these seats
Proactively collaborated with the engineering team to bring clarity to a complex project and aligned the team to prepare for various key design and production releases
Worked closely with clay sculptors to make sure that the physical output and surface quality of the seats are the same as the digital ones
Ensured that all the regulatory, ergonomic, aesthetic, and engineering requirements are met in the final sculpted product before releasing it to the engineering team for manufacturing/prototyping.
Digital Sculptor - Creative Design
Sep 2014 - Sep 2016
Working in collaboration with GM Europe, was responsible for designing and digitally sculpting various components for GM brand vehicles (Opel, Vauxhall & Buick) using Autodesk Alias. Especially the interior trims of the vehicle to enhance the visual and comfort experience of the passengers/driver.
Designer & Deputy Manager Design - Styling Studio
Aug 2012 - Aug 2014
Ashok Leyland Technical Centre
Joined one of the largest Indian Commercial Vehicle (CV) manufacturers soon after finishing design school. Where I designed and managed several vehicle design and styling projects. In this role
Worked on physical Interface and design of truck dashboard including restyling of the existing dashboard to reduce component cost while enhancing driver and cabin experience.
Presented to the top management of Ashok Leyland and Hinduja automotive under the guidance of the design studio head
Designed various CVs, Defence vehicles, and their components
Managed Ashok Leyland Stile ( Nissan Evalia) customization project from scratch to execution under the Ashok Leyland - Nissan JV
Cloud Infrastructure and Services
- Earlier IMS
Designer & Deputy Manager Design - Styling Studio
Jun 2007 - Jul 2008
Worked for a key account at Infosys. Being at the client location, was responsible for software deployment, change management, and a certain amount of automation for hassle-free deployment of Microsoft enterprise applications.
M.Des , Mobility & Vehicle Design
2010 - 2012
from IDC, IIT Bombay
PG Cert , Automotive Product Design
2009 - 2010
from M S Ramaiah School of Advanced Studies (MSRSAS), Bangalore
B.E , Mechanical Engineering
2003 - 2007
from Malnad college of Engineering, Hassan
Physics, Chemistry, Mathematics & Biology
2001 - 2003
11th & 12th | PUC from Government Science College Hassan
1991 - 2001
1st to 10th grade from Kendriya Vidyalaya Hassan
These design and development projects were created as hobby projects to learn new skills and create websites related to topics that I am very passionate about. They might not have given me any business or monetary benefits as they are half-baked projects but certainly have enriched my knowledge. WordPress implementation from scratch, basics of webserver management, designing/developing WordPress websites using base themes, and no code editors like elementor plugins are a few of the things which I mastered during this journey.